What is the purpose of this site?

This site serves to provide information about merchants that attempt to disguise their online presence.


Q: Why would merchants disguise their online presence?
A: There are a variety of reasons. Some of these reasons include:

  • They’re operating under multiple entities or aliases.
  • They don’t want to to provide customers with their real contact info.
  • They are intentionally violating manufacturer minimum advertised price (MAP) policies.
  • They don’t want to provide customer service.